I finally did it! I gave my Wellness Preview to a small audience (of 1!) last night and the results were spectacular. In the last week, relevant business content has been added to the product discussion... Why didn't I lead with the business right away? Shyness is probably one reason; another would be that it's taken time in my schedule to get this presentation composed and just writing up the product side of the presentation was consuming enough. It also provided me with what I needed to begin sharing in Second Life. Like Mike Litman says, you don't have to get it right, you just have to get it going!
Last night, I shared my presentation with someone for the second time. It was his first time reading the business portion of the presentation and we both found that adding voice gave us a chance to discuss things in addition to the core, scripted text presentation. We both clicked on and followed a particular link together, regarding a product offering that wasn't in the presentation. This level of interactivity was in real-time, supplanting the physical (and costly) distribution of literature, or having to wait until after the meeting.