On Christmas day, I had a conversation with my oldest brother about what to focus on in my Network Marketing efforts. He had become fixated on a time when he saw me working on my business presentation this summer. I was putting together a slide that was featuring a green barley powder. Snap, despite my explaining that my business was about way more than barley grass, he thought that was my hook- and he wasn't hooked! So, when I talked with him on Christmas, he wanted to know what might hook him better because the appeal he sought, he figured, would work better in the market as a whole. He wanted to know what else was offered. Well, I thought about that for a moment. In fact, I have been thinking about it for some time, hence the delayed post. My hook is this: it's what you're reading in this blog, what you'll be listening to in the future from me, the online presentations you'll be attending or sending others to, the email series that will be sent out, the voice and video tools I'll be implementing, the
"Guerilla Marketing" tactics I am finally learning, etc., etc..
Jay Conrad Levinson says it takes about eighteen months to develop a good
"Guerilla Marketing" plan. I am about thirteen months into my business with a commitment to deliver the goods by leveraging today's incomprehensibly accessible technology. Kim Klaver aka "Ms. Stud" of
Banana Marketing says that this business is not about duplicating, at least, not literally. No one has duplicated my sponsors in this business. No one has duplicated their upline either. Chasing them and their successes would be futile. No, I am only interested in carving out an exciting niche for myself that is an access to a lifestyle which I know exists. That's what Ms. Stud says, be excited about how this business works for you, and if that doesn't include the techniques that may have worked for others...well, then. I know that there is a life for me on the road, visiting towns, friends, destinations and family. I know that my home address can be an extraordinary one. I know I can ski and work, bike and work, travel and work and be in effective communication with hundreds and thousands of people. I have seen innovative lives being lived by others, both inside this industry and outside of it. Gimme' some of that! That's the point!
Cheers,
Graham Skardon